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About your Seminar Leader
Marty Gruhn
President, Strategm
Your seminar leader has over 25 years experience in the computer industry,
including the founding of two high tech marketing research and telemarketing
firms, the Sierra Group and Alliance Development Corporation.
Sensing that the Internet would forever change the marketing and sales paradigms
for high tech executives, in 1995 Ms. Gruhn founded Strategm, a firm specializing
in transforming traditional marketing methods onto the World-Wide Web. In
a comprehensive study of over 100 high tech web sites conducted by Strategm,
high tech sites were evaluated using over 160 criteria, ranging from the
site's look and feel to the latest innovations in deploying real-time customer
support, Intranets, and site-based Electronic Commerce. In addition to publishing
twice-yearly evaluations of high tech Web sites, the company also operates
The InfoHub, one of the largest high tech information sites on the World-Wide
Web.
In her role as an industry analyst and consultant, Ms. Gruhn's clients have
included IBM, Digital, Hewlett-Packard, Novell, Amdahl, Storage Technology,
MicroAge, First Boston, Morgan Stanley and Salomon Brothers, as well as
numerous smaller technology firms. She presents and writes extensively on
a variety of IT subjects. Ms. Gruhn is listed in Who's Who in American Business
and Who's Who in the Computer Industry.