Sustainable Web Publishing

Using SGML to Achieve Cost-Effective Internet and Intranet Publishing

TWO-DAY LECTURE / HANDS-ON SEMINAR

Date:.......................September 18-19, 1996
Time:................9:00 AM - 5:00 PM each day
Location:...........Passage Systems, Inc.
10596 North Tantau Avenue
Cupertino (Bay Area) CA
Tuition:.................Special Early Bird: $895.00 (until September 10, 1996)
Regular Rate:....$975.00 (after September 10, 1996)

General Members may receive a $75.00 discount or a 1 year extension on membership

Tuition includes comprehensive course handouts, breaks and lunchs, Certificate
of Advanced Achievement, CEU credits (if attendee chooses) and a one-year
General Membership in UniForum

Space is Limited: Course is limited to 18 students

Course Introduction and Overview
Who Should Attend
Course Level/Prerequisites
Course Outline
About the Instructors
About UniForum
UniForum Guarantee
To Register

Course Introduction and Overview:

Many Web publishing initiatives produce Web pages using adhoc tools and methods without standardization or automation. It is possible to create professional looking Web pages with low up front costs and immediate results, but this strategy runs into problems when Web publishers want to reuse, revise or retarget their material. This is where the strategy of sustainableWeb publishing comes in, based on a powerful enabling technology such as Standard Generalized Markup Language (SGML) to support authoring, assembly and delivery of complex technical information in a repeatable, automated way.

This intensive course provides attendees with an understanding of SGML and the developmental processes that support multiple delivery formats for the same information, significant information reuse, and robust Web site strategies. This course is aimed at technical implementors and covers both concepts and technical details. Strategies and tactics are explored through hands-on exercises and experimentation with a variety of tools and document types.

Who Should Attend:

This course is designed for all computer professionals involved with the World Wide Web and the Internet including: web masters, web developers and planners, on-line publishing editors, intranet project managers, programmers who have to make the intranet work, internet strategizers, information developers, client-server developers, applications programmers, network and system administrators and managers, and those individuals who are thinking of building a Web server.

Course Level: This course is technical with a management orientation, aimed at SGML novices
Prerequisites: Some programming experience helpful

Course Outline:

All topics are reinforced with student activities, including syntax exercises, computer exploration and group problem-solving sessions.

Day One:
*Sustainable Information Delivery: The use of SGML as an enabling technology
**Concepts
**Examples
*SGML Details: Storage structure, semantic structure and parsing
**Syntax tutorial
**Live SGML documents

Day Two:
*Using SGML to support serious Web publishing
**Reuse
**Dynamic document assembly
**User-customizable delivery
**Link management (includes introduction to HyTime linking model)
*Developing a sustainable Web strategy: Two case studies
**Component data sheets
**Certification test preparation

About the Instructors:

**Marcy Thompson is the manager of consulting and training at Passage Systems, Inc., a provider of end-to-end solutions for organizations developing on-line and electronic publishing strategies. Ms. Thompson works primarily with customers who use SGML as an enabling technology. She has been principal designer for successful on-line publishing systems in the manufacturing, aerospace, automative, computer software, semiconductor and R&D organizations, and has developed a complete curriculum of courses concerning SGML and related technologies.

**Arofan Gregory is an SGML consultant and publishing specialist with Passage Systems, Inc. Mr. Gregory has ten years of experience in commercial publishing, including both editorial and production roles. His expertise in developing automated processes makes staff involved with the Web more efficient and effective.

About UniForum

UniForum, the International Association of Open Systems Professionals, is a not-for-profit organization founded in 1980. Today, it represents many thousands of vendors
and users of open systems.

UniForum's mission is to help individuals and their organizations increase the effectiveness of their information systems through the use of open systems, based on shared industry standards.

Central to UniForum's mission is the delivery of high-quality educational programs, trade shows and conferences, publications, on-line services, and peer group discussions.

UniForum Guarantee

If you are not completely satisfied with the value and benefits gained from attending these programs, we will refund your tuition in full or arrange for you to attend another UniForum training program at no additional fee.

To Register

Call 800.255.5620, ext. 30 , fax 408.986.1645, or complete the on-line form.