This Step-by-Step Course Helps You Position Your Marketing for EXPLOSIVE RESULTS from the WORLD WIDE WEB...

Many companies report hundreds, even thousands of new customers from Internet pages.

Day One: Successful Business Strategies on the Web
Day Two:Tips, Tricks and Techniques to Achieving Success on the Web
How to Register

Day One: Successful Business Strategies on the Web

Heads You Win, Tails You Lose
Having a presence on the World-Wide Web is now a requirement for any company that wants to increase market share and establish a global presence.

• Having a clear understanding of your short- and long-term objectives is the first step in ensuring a return on your investment.
• What are the potential uses of a high tech World-Wide Web site and what impact could the site have on your organization and your methods of doing business.
• Do you want maximum traffic on your site or should you go after fewer responses of higher quality? How can you turn web responses into solid prospects and orders?
  

How to Hit a Moving Target
Web sites that were acclaimed for their design and innovations in July 1996 will miss the mark when evaluated using today's standards.

• What are the basics that every Web site must have today?
• What innovations are on the horizon and what should your company do to establish or maintain a competitive advantage?
• When do you need secured sections on your Web site and when will they get in the way of your objectives?
• How can you make money using the Web today and how are other companies using the Internet to improve their bottom line?
  

The Seven Deadly Sins
Setting up a Home Page and designing sub-pages isn't all that's needed to be successful and effective. In fact, your basic setup may steer visitors away from your marketing messages.

• What are the seven sins that will ensure that visitors never stop by your Web site again? How do you fix them before they happen?
• What's different in Internet marketing today compared with six or nine months ago? How can you avoid the Net marketing problems others have?
  

New Game, New Rules
The integration of Web sites into business operations requires that companies take a new look at who designs and manages this global asset.

• How have other companies been burned by their Web site designers and how can you avoid making the same mistake?
• What have other companies learned about site management and the collaboration between their MIS and marketing organizations?
  

Excellence in Action
Every marketing manager and executive should have a Web site checklist handy to measure progress and plan for the future. Join us for a discussion of the criteria you can use to evaluate your own Web site and see a detailed on-line review of some of the best and worst business sites on the Web.

• Which creative ideas work like gangbusters, which don't?
• Which magazine advertising concepts are fine for the Internet, which aren't?
• How does your Web site fare against the best business sites on the Web?
  

Day Two: Tips, Tricks and Techniques to Achieving Success on the Web

The Web has created an explosion in the number of software tools available to design, update and manage a Web site. But today's tools are not created equal--and some can actually increase your costs. Don't miss the second day of this seminar, where our leader will identify and discuss the best and worst tools available for site development and management.

The Manager's Tool Kit
Most business managers don't design Web sites--but knowing what tools are available--and what they can do--will ensure that you can manage your Web resources effectively.

• What are the basic Web site tools you should have in your organization?
• When should you buy commercial software--and when can you get the same, or similar solutions for free?
• What have leading Web site designers already learned about current Web and management tools that can save your company time and money?
  

Understanding Design Jargon
If you feel like your Webmaster is speaking another language, you're probably right! We'll review the jargon used by designers and Webmasters.

Graphics and the Web
A picture is worth a thousand words--and the graphical quality of your Web site can make or break your message. We'll discuss the graphical tools available to turn your selected logos and images into high Web-quality graphics.

Text and HTML Coding
Once a complicated process, coding HTML text today is almost is easy as working with your favorite word processor. You'll learn the tips and tools that are used to code text in HTML formats.

Special Effects
Delivering audio, video and virtual reality on the Web is the watchword for many companies. We'll review some of the hottest technologies available in this area.

Going Live
The challenges of a Web site begin once you go live. You'll learn the new generation of visual Web management tools and why they are a "must have" for any manager responsible for the Web.

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